Komprise is a data management software company that provides intelligent data management solutions for enterprises. The company's platform helps organizations understand, analyze, and manage their data across on-premises and cloud-based infrastructure.
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ResponsePoint utilized their platform to evaluate the Total Addressable Market (TAM) and
Serviceable Obtainable Market (SOM) based on Komprise's Ideal Customer Persona (ICP). They
identified decision-makers and influencers within the target companies who aligned well with
Komprise's ICP, adding buyer purchase intent information to enhance the data.
The team at
ResponsePoint, consisting of Data Analysts and Human Data Assistants, then created and
launched a multi-touch outbound campaign aimed at engaging with decision-makers and
influencers with target accounts.
In addition to this, ResponsePoint utilized its AI engine to develop an actionable
revenue dashboard integrated with Salesforce. This dashboard tracked weekly, monthly,
and yearly worldwide sales revenue performance, as well as implemented complex
algorithms to forecast monthly, quarterly, and yearly new business revenue with
higher accuracy.
Komprise's team of 12 senior sales leaders located on both coasts spent significant
amount of time on prospecting and administrative tasks, which resulted in missing
the quarterly revenue targets.
Additionally, their management team struggled gaining visibility & predictability
into the company's worldwide sales revenue performance leading to inaccurate sales
revenue forecasts.
