Atlas Systems had focused most of its targeting efforts on Financial Services and Life Sciences. While they highlighted the need to build high-accuracy contact lists for the 2 identified industries, they hit a wall when it came to identifying other industries to broaden their target market.
Download Case Study
ResponsePoint's team of data analysts utilized a scientific approach to determine the Total Addressable Market (TAM) and further identify high-potential accounts with firmographic relevance to Atlas Systems' existing prominent customers, leveraging their proprietary 'Clone your Customers' process. Additionally, the Human Data Assistants thoroughly researched each of the selected target accounts to pinpoint decision-makers, economic buyers, and influencers aligned with the new Ideal Customer Persona (ICP). The activated lead data was then integrated into a high-touch outreach campaign. Through their omnichannel efforts, ResponsePoint generated over 160 Sales Qualified Leads (SQLs), contributing to a spike in new business revenue. Moving forward, the ResponsePoint Revenue Intel Dashboard enabled tracking of market penetration in relation to RevOps performance.
Atlas Systems has marquee customers within the Financial Services & Life
Sciences industry segments and wanted to further expand their level of
influence within these segments, by targeting other potential accounts. This
also warranted the
need to reassess the Total Addressable Market (TAM), as well
as redefine their Ideal Customer Persona (ICP),
in order to validate their
RevOps roadmap.
On top of that, they were looking for
assistance in generating sales-ready
leads
to boost their revenue
